Creating a Car Rental Website
Since the car rental industry is on a roll, investing on a good website would be a great business solution. All businesses are rapidly digitizing, and competition is rising, having a well-designed website can help your company stand out from the rest and bring in more customers your way.
There are a set of criteria you will need to consider before creating your website as you must make sure it is engaging and easy to use for your future customers. The website can be used by customers to make reservations and also present media content – such as blogs.
This article will show you all the features you need to create a website for your car rental business.
It is important that your website looks interesting and does not bore your potential customers easily. Use bold colors where necessary and don’t crowd a lot of information together. Spread it out in a way that the reader is interested to learn more!
Keep drop-down menus plain and simple, it’s best to not have too many tabs. Place your company logo and tagline in a place where the reader’s eye naturally goes to – the ideal spot is the top left corner. This helps promote brand recognition and lets the reader notice the company logo immediately.
Keeping the overall design, minimal and sophisticated is the way to go!
SEO is a very important marketing tool that will help with your business and make it stand out from the rest. Therefore when creating your website, you must prioritize SEO.
This may seem insignificant, but it is very important to take some extra time to decide what font you want to use and how you want to format the content on your site.
Go for a sans serif type font and have proper spacing in your content – the right font and spacing can do wonders when trying to keep the reader engaged! Avoid large chunks of heavy information, try to keep your home page light and link certain sections to other pages with more information.
Many people are on-the-go and don’t have time to sit down and browse on their laptop, having a mobile-optimized site will allow readers to easily access it.
When designing your website, make sure the interface looks good on any platform – smartphone, laptops, etc. the reader should be able to view it just as effectively on their phone screen as it is on their laptop screen. The idea is to have a website that is engaging and easily accessible to anyone at any time on any device.
Social media and apps
It is important to link your website to all your social media platforms i.e. Instagram, Twitter, Facebook, etc. It would also be a smart move to create an app to go with your website as it makes your business more accessible and easier to use for customers.
The age-old question – stock photos or custom company photos?
Custom images are great, as it conveys a more personal message about your company and can instill trust in readers/ potential customers. However, your biggest challenge will be high-resolution images, therefore photos snapped o your smartphone may not always be your best bet.
If you want your company to look professional, then hiring a professional photographer would be best, or if you think this is an added expense then stick with high-quality stock photos.
Call to action
Readers have a short attention span and may leave your site soon if they don’t know where to click – this is where “call to actions” come in.
These can direct your reader where to go next -“click here”, “book now”, “buy now”, etc. are a few examples of commonly used call to actions. These can help greatly in keeping the reader engaged and can help them easily navigate your site.
These tips will help you get an idea of what you need to create a good website. Which tips do you think you will utilize?
If you are looking for a versatile website, with integrated fleet management software, follow this link: Navotar Website Development
Navotar specializes in developing user-friendly websites that are up to date on the newest technological trends. We also offer a Reservations Plugin that can be easily integrated with your website, allowing customers to make online bookings.
Navotar offers a lot more, to learn more on our products and services, click this link:Navotar
Now that you know what you need to build your website, go ahead and create the perfect website for your business! Good luck from all of us at Navotar!