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Pros and Cons of using electric vehicles for your rental Fleet

With the advent of electric vehicles (EVs), a lot of people are turning towards this more environmentally friendly, efficient option over traditional fuel dependent cars. However, is it a smart business strategy for rental companies to implement?

Navotar has compiled a list of pros and cons of purchasing EVs for your rental fleet, keep reading to find out.


  1. Fuel efficiency?

    Electric cars do not use fuel! That will help you save up a lot on fuel costs compared with fuel-dependent vehicles – all you need to do is to build a charging station.Also, no fuel means fewer emissions which is great for the environment and will help you reduce your carbon footprint.

  2. Low maintenance

    Compared to cars with internal combustion engines, EVs require less maintenance as they do not have many moving parts. Also, electric cars don’t need frequent oil changes and, brakes are known to last longer due to regenerative braking resulting in less wear and tear.


  3. Sustainability

    EVs are eco-friendly therefore, companies that offer these vehicles in their line-up will have a competitive edge. Nowadays, customers are more aware of environmental issues and strive to reduce their carbon footprint, which means they will opt for eco-focused businesses.


  4. A model for everyone

    While, yes, most EVs are on the higher end of the price spectrum, there are budget range models. Having a variety of cars available in your rental fleet will allow you to have a wider reach as it will cater to the likes of many customers of varying financial backgrounds.  It will also help make your company look more accessible to people hence increasing revenue.


  5.  Financial incentives?

    From saving on fuel and maintenance charges you also have the added advantage of Tax Credits! You read that correctly, some governments pay people for purchasing an electric vehicle! That is how important it is to practice ethical, environmentally conscious business. This will also help curb the steep price tag of your electric car.


  1. Expensive!

    Brand new electric cars can be very expensive, which is one of the major drawbacks of EVs. However, they have quite a good re-sell market and you can easily purchase a second-hand vehicle, in good condition for a good price – then and again the re-sell market place comes with its own set of horrors.


  2. Battery charge duration

    Now here’s the biggest bummer with EVs. Unlike fuel dependent cars EVs aren’t very reliable when it comes to range. The charge will reduce the faster you go, so even if EVs can do speed more than a normal car, you have the risk of running low on juice. However, if you drive slow you can save up energy and have a greater range – maybe even double the predicted range!


  3. Recharge stations

    There can be a scarcity in recharge stations depending on where the customer wants to head to, this can pose a problem. However, countries like Norway and the USA have become very EV friendly and have taken steps to ensure that there are ample EV charging stations around the country.


  4. Extreme weather conditions

    EVs are more sensitive to extreme weather changes than their fuel-dependent counterparts which are extremely fuel-efficient despite extreme hot or cold weather. Extreme hot or cold weather can cause the capacity of the electric car battery to reduce which leads to the battery getting heated up resulting in more battery usage.


  5. Very long charging time

    It takes 12 hours to charge an electric car battery unless it is getting charged overnight there is no issue. However, if you or the customer needs to get the battery charged quickly there will be problems – unless you have a DC fast charging station or the customer is within the vicinity of one.

 Are electric cars a good investment for your business? There are definitely more reasons to like EVs and, maybe incorporate them into your rental business as the future is only getting greener. A chance to show your customers that you are an environmentally conscious business will definitely make you standout above your competition; however, there is a lot of work to be done if you want to include electric cars into your fleet.

 Navotar wishes you the best of luck with your rental business!

Top 10 car rental companies in sydney Australia

The best way to get around a bustling urban landscape like Sydney is via a rental. You can explore the city at leisure instead of depending on public transport which can be quite restrictive on your trip. Sydney has a myriad of car rental companies, from international to local businesses all with competitive prices.

It is best to choose your rental via websites like KAYAK and Skyscanner – both supported by Navotar Car Rental Software. You just to need to kick back and relax while the website builds up a list of the best options to fit your preferences.

Here’s a list of top 10 local and international car rental companies based in Sydney.

  1. East Coast Car Rentals

Having been around since 1979, East Coast Car Rentals knows what they are doing. Since they are one of the largest independent car rental providers in the country you are sure to be offered high-quality service.

They have a wide variety of high-quality vehicles at the most competitive rates available for your disposal. They are located at all the major cities in Australia, so when in Sydney opt for East Coast Car Rentals.

  1. Budget

If you like to drive in style but are worried about having to spend a lot of money, Budget would be your best bet.

They purchase new cars every year, so you will be able to pick a rental which is the latest model at the lowest rates possible on the market. Save up and drive in style!

  1. Enterprise

Enterprise Holdings is one of the world’s largest car rental companies! They operate an estimated 1.5 million vehicles globally.

They formed a business partnership with Redspot – an Australian car rental company – which helped establish themselves within the Australian Car rental market.

  1. Thrifty Car Rental

Thrifty Car Rental is an Australian owned car rental company that has gone global. The company is owned by NRMA Motoring and Service, it doesn’t get more Australian than this.

They also implement the Australian Finance Industry Association Car Rental Code of Practice to ensure all their clients a high level of service throughout.

  1. Hertz

A global leader in the car rental industry, Hertz will not disappoint. If you are looking for a luxury ride with additional state of the art products and services, this is the right place to book your rental from.

You can choose from a range of Hatchbacks, Sedans, 4WDs, vans, and minibuses. If you are looking for something a bit more on the über- luxury side of things they also have speciality cars on offer. They also provide an innovative satellite navigator (NeverLost), Wi-Fi, and roadside assistance.

  1. Firefly

This car rental company is a budget range car rental owned by Hertz. Even though their rentals are at low rates you can be assured that their service will be good. They first started operating in Australia in 2014 and has since been having a good run within the Australian market.

  1. Europcar

Europcar is located at all major airports and capital cities much like most car rentals, but it’s also located at regional and more rural areas as well. This gives them a little edge over the competition.

They have a wide range of vehicles to choose from, and they always have something for everyone. You have a choice of booking a vehicle from their economical range through to their luxury range which includes Mercedes Benz and Volkswagens if you want a stylish ride.

  1. Alamo

Another company that has been around for years, Alamo first started in the US in 1974. It is part of Enterprise Holdings which also operate Enterprise car rental. They have an economical range if you are planning to save up during your trip, however, if you are looking for an extra bit of fun they also offer luxury cars.

  1. Avis

This company has been welcoming travelers at airports around for a long time, and who can miss its familiar red logo? Avis has been established as a premium car rental company due to the quality service they have provided time and time again, which has garnered a following of loyal customers.

  1. Dollar

A great option to go for if you are going on a budget trip but require a rental for travel, this US native company is all about offering the best service for a very competitive price.


Now you have an idea of which car rental companies to consider when selecting a rental for your trip whilst in Sydney, Australia. We, at Navotar, would like to wish you a happy journey and safe travels!

Benefits of listing your rental fleet in Travel Networks such as Kayak, Sky Scanner & CarTrawler

Car rental businesses are a part of the fast growing travel industry, it has been estimated that the global car rental market is expected to reach approximately $124.56 billion USD by the year 2022. However, car rental companies cannot only rely on global economic growth for successful revenue, there are many other strategies that come into play, and one such strategy is Travel Networking.

Listing your company with Travel Networks can benefit you by bringing in more business and, that is what we at Navotar focus on. We have partnered with CRX – a booking engine – which will allow you to advertise your inventory globally with the click of a button while being able to manage all Network Channels within one system.

CRX in turn is integrated with International Network Sites such as KAYAK, Sky Scanner and Cartrawler, therefore, rental agencies will be able to access reservations made from these Travel Network sites which are directed via CRX to their systems.

This service is offered by the Navotar Car Rental Software to customers willing to list their company with a Travel Network site. The benefits that come with utilizing this solution are:

  1. Less marketing cost with higher reservations!

Running your own car rental website is quite expensive and you have to keep track of everything i.e. SEO, handling social media accounts, keeping track of reservations, communicate with clients etc.

However, if you list your company with KAYAK, Sky Scanner, and Cartrawler, these websites will handle the marketing and direct reservations towards your company without much hassle as they are directly linked to the Navotar Car Rental software.

This allows renters to be directed to your agency’s website with ease and your company will be able to receive more reservations for a lower marketing cost.

  1. Using Travel Networks will make sure that your vehicles are 100% utilized!

Just having a website for your car rental company is not enough to maintain and keep your business running! You need to use other modes of marketing and promotion in order to get clients to book your vehicles and that is exactly what Travel Networks do.

Listing your business on these sites can ensure that your vehicles are 100% utilized as they handle everything from marketing to reservations. All reservations made through KAYAK, Sky Scanner, or Cartrawler are then sent through to the Navotar Car Rental Software which will help you manage these reservations methodically and efficiently.

If you are a start-up business, opting for Navotar’s car rental software will greatly help boost your business as it is linked with Travel Network sites online and, make your company more visible as they are proficient in marketing.

  1. Additional Benefits

KAYAK, Sky Scanner and, Cartrawler provide additional benefits for renters and offer a customized service. These sites are highly trusted sources and many people make bookings through them, therefore listing your company with these networks will be highly beneficial in expanding your business.


Navotar, the leading Car Rental Software provider around the globe is now integrated with leading travel websites such as Kayak, Sky Scanner and Cartrawler. All the vehicles which are managed in Navotar Software can be displayed in the travel networks hence you shall get the reservation right to the Car Rental Software itself from the travel websites! It’s less hassle. Contact to give it a try!

How to Market a Car Rental Company on Instagram.

Many rental companies completely overlook social media when building a marketing strategy for their brand – but social media is the best platform to promote any business. The first thing that may come to your mind is Facebook and Twitter, but these platforms are outdated in comparison to Instagram.
Instagram is one of the biggest and most popular social media platforms present today. There is an estimated 800 million active users every month, and most of them are Millennials. Younger generations spend most of their time going through their Instagram feeds and Millennials are known to do thorough research before deciding to make any purchase – which is why it is extremely important to market your car rental through Instagram.
Instagram’s network allows you to reach a wider audience – and that is exactly what we at Navotar aim to do. Navotar the leading Car Rental Software provider and Car Rental Marketing Strategist ensures that your company gets higher rankings on search engines, which can increase your bookings by 70%. Auto rental marketing is one of our specialty and we are dedicated to taking your company higher – with proven results!
So how can you market a car rental company on Instagram? Keep reading to find out.

  1. Frequent Posts
    If you want to maintain consistent engagement with your audience it is important to create posts as frequently as possible.
    Consistent posting means your posts will appear on your followers feeds often and this way they will be aware of when your next post would be up – which will result in frequent engagement.
  2.  Quality Content
    Make sure the images you use are of high quality, this is another way to ensure that people will like your posts and you will get more followers. It is also important to not limit your posts to photos only, post videos as well – these can be more informative and show the audience exactly what you are promoting without them having to read a lengthy caption below a photo.
  3.  Ads
    Instagram has a very convenient system for advertising which is easy to use, so make use of this option as much as possible.
    It allows you to target a specific audience and can easily increase engagement for your account. You can choose to create photo ads, video ads or, carousel ads (multiple photos and videos in one post). These ads will appear as stories or as posts on the feed.
    Since Instagram is owned by Facebook, they allow you to link both accounts, this way you can easily manage an advertising campaign without any hassle.
  4. Communicate
    The best way to engage with your audience is by communicating with your audience.
    Keep track of people’s comments on your posts – like and reply, make sure you reply to any direct messages in your inbox – these can be potential customers. Having good customer support is important even through a social media account.
    This will also help you learn more about your customers and what they are interested in about your company and services. This insight can greatly help you improve upon your business and ensure that your customers get the best service.
    Encourage customers to post photos of the car they have rented and repost these on your account, this shows that your company is reliable and that your services are great – leading to more likes and follows.
  5.  Social Media Influencers
    Influencers are trending in the world of social media, and they have many followers. Collaborating with an influencer can help promote your company instantly and garner a bigger following.
    Look for influencers who have an interest in cars and are willing to work with you and promote your company. The lifestyle that these influencers project is important so collaborate with people you think will represent your company well.
  6.  Hashtags
    Hashtags are very important when it comes to using Instagram. Keep track of the latest trends in hashtags within the car rental industry and use these hashtags on your posts. This will increase the reach of your content and ensure that the target audience is people who are specifically interested in what your company has to offer.
  7.  Hire a Digital Marketing Consultant
    If you want to ensure that your company account has maximum engagement then hiring an expert will be your best option.
    Digital marketing consultants like Navotar focus on SMM (social media marketing) to increase web traffic and market reach, to help your company stand out from the rest and be easily accessible to potential clients.

Snapchat and Instagram to Market your Car Rental Company


Image Source – Maserti of Kirkland
Are you thinking about starting a car rental company and don?t know where to start? Or do you have a pre-existing service and want to take it to the next step? While it can be a rewarding and profitable business, there are some critical factors that, if ignored, can inhibit success. Here are 5 tips for operating a successful car rental company:

1) Identify a niche market and build from there.

As a car rental company, you want to offer a diverse range of vehicles and services, but not so much that your customers are overwhelmed. Examine the specific needs in your community and identify the market you want to cater to. If you live in a vibrant, metropolitan city, you might choose to offer higher-end vehicles which would be suiting for upscale events. Once you?ve decided on your target market, you can begin building a fleet. Following this process will make fleet expansion significantly easier and allow you to focus on finding a good deal.

2) Organization is key.

Operating a car rental company comes with vast responsibilities that can be hard to stay on top of. Responsibilities range from tending to customer concerns, to maintaining your fleet, to taking care of accounting. Every successful company organizes the various aspects of their business in a car rental management software like Navotar. It allows businesses to track activities like daily check-outs/ins, fleet maintenance details, and management reporting all in one place. An all-in-one solution is critical to organizing your responsibilities, so you can focus on customer satisfaction.

3) Prioritize safety.

At the end of the day, your business is nothing if you cannot ensure customer safety to the best of your ability. A company with a reputation for renting out faulty vehicles is likely not to gain the trust of consumers. Maintaining your vehicles through regular inspections and scheduled maintenance like oil changes is part of your responsibility to your customers. Hertz? 35-point inspection checklist is a testament to their diligence when it comes to vehicle cleanliness and safety. A car rental management system like Navotar can help you keep up with important maintenance appointments by providing reminders.

4) Make yourself easily accessible.

In today?s fast paced world, not all consumers have time to walk/call into a car rental company to rent a car. Sometimes it?s an emergency, sometimes they?re just busy. Providing a variety of platforms for people to rent from you, particularly online, benefits both you and your customers while increasing efficiency. An online reservation plugin or Chat bot like that of Navotar can facilitate the reservation process on your website or Facebook page can speed up the reservation process. One of the greatest benefits of conducting business online is that you can operate after-hours without a customer service representative present. An easily accessible business will always be a popular option.

5) Calculate your costs.

Vast responsibilities come with vast costs for car rental companies. Purchasing vehicles, maintaining your fleet, and fuel expenses are some of the many costs you will likely face. Remaining profitable is dependent on your ability to organize, track, and interpret your costs regularly, and to cut costs/spend money accordingly. Tracking how much each profit each of your vehicles is bringing you is especially important and is a function available within Navotar.

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