Creating a website for your car rental business

Since the car rental industry is on a roll, investing on a good website would be a great business solution. All businesses are rapidly digitizing, and competition is increasing, having your website can help your company stand out from the rest and bring in more customers your way.

There are a set of criteria you will need to consider before creating your website as you must make sure it is engaging and easy to use for your future customers. The website can be used by customers to make reservations and also present media content – such as blogs.

This article will show you all the features you need to create a website for your car rental business.

  1. Reservations plugin

Having a reservations plugin on your website will help customers make direct bookings online. Make sure the design is user-friendly and efficient so that customers can make a quick booking with less hassle.

  1. Fleet management

This will feature the number of cars available in your fleet along with information on their make, model, car details, maintenance, inspection dates, insurance expiration date, damages, etc.

  1. Availability of vehicles

You will have to update the ‘Availability Status’ feature on every vehicle in your fleet. This will help you manage the fleet with ease as you will know which ones are under repair, available or currently-rented.

  1. Managing Orders

You will need a feature that will manage all the reservations made through the site as well as via calls and front desk – these can be added by the operators manually into the system.

  1. Managing Finances

From online transactions, re-funds, it is important to manage them from one place. There are many business models available for car rentals; you can collaborate with hotels, and other businesses while managing your finances within your system.

  1. E-billing and invoices

Via your website, you can manage all your bills and invoices as everything is digitized and backed up on the system. No more messy paperwork and missing invoices.

  1. Fines management

When running a car rental business, mishandling of vehicles is something you will have to face, and managing that can be quite difficult. You have to cater to the customer but also communicate to then=m that they have caused certain damages to your vehicle and therefore must pay a fine.

Having an automated system to handle all that will allow you to run your business with ease!

  1. SEO

SEO is a very important marketing tool that will help with your business and make it stand out from the rest. Therefore when creating your website, you must prioritize SEO.

  1. Mobile friendly

When designing your website make sure the interface looks good on any platform – smartphone, laptops, etc. The idea is to have a website that is engaging and easily accessible to anyone.

  1. Social media and apps

Last but not least, it is important to link your website to all your social media platforms i.e. Instagram, Twitter, Facebook, etc. It would also be a smart move to create an app to go with your website as it makes your business more accessible and easier to use for customers.

 

If you are looking for a versatile website, with an integrated fleet management software, follow this NAVOTAR Website Development

Navotar specializes in developing user-friendly websites that are up to date on the newest technological trends. We also offer a Reservations Plugin that can be easily integrated with your website, allowing customers to make online bookings.

Navotar offers a lot more, to learn more on our products and services, click this NAVOTAR Products & Services

Now that you know what you need to build your website, go ahead and create the perfect website for your business! Good luck from all of us at Navotar!

Top digital marketing tips for any car rental business

 

With the car rental industry reaching new heights, more and more rental business owners should look for new marketing strategies to boost their business. What with social media being a major platform for any business, as well as other offline marketing solutions – the options are countless.
Keep reading for marketing tips that will help improve your business and bring in the masses.

1. Social Media

Social media is one of the most effective ways to market your business as you can reach a larger audience. Having a social media presence will also show that your company is staying relevant to the shift and turns of the digital world.
Using social media apps and sites like Twitter, Instagram, and Facebook will allow you to be closer to your clients and ensure a more personalized service. Using social media to host campaigns and post ads can greatly help in promoting your business to potential customers.

2. Blogging

Utilizing the free resources available on the internet is a sure-fire way to get a lot of people to reach your business. Using blogging platforms like Medium or WordPress can allow people to know what your company has to offer as you can easily write about any new additions to your services, introduce a new car brand to your fleet and many more!
Blogs have an upper hand over social media like Twitter and Instagram because you can include more information instead of just sticking to a caption with few lines. Blogs are more informative and can be written in a casual engaging manner which allows anyone to read and understand what you have to say.

3. Sponsored content and collaborations

You can collaborate with other businesses or even content creators to promote your service. This is a great way to advertise your company to people, as you will be targeting the content creators’ viewership.
By sponsoring their content, they will promote your business and explain to their audience why they should choose your company. You can do many things, like offer to give a creator a free rental for the day to run their errands, and in turn, they can create a video about the quality of your service.

4. Competitions

This is a great way of creating a positive buzz that will make people engage with your business and gain a chance to experience your services in a fun way! You can set up simple tasks like follow and repost, or something more creative like coming up with a tagline for a new service. The winner can get a voucher for a free rental they can use for a couple of days.
You can even host these competitions with a collaborator such as content creators or other businesses!

5. SEO

Search engine optimization is an extremely important tool to use to make sure your company’s visibility is high when potential customers search Google for certain car rental services. You must hire a good digital marketing team to make sure your business pops up first on search engines.

Navotar provides great digital marketing solutions; we can assure you that your business can get a higher ranking in search engines which can boost your bookings by 70%. Visit our website for more information: navotar.com

So, will you utilize these digital marketing tips for your business?

Benefits of listing your rental fleet in Travel Networks such as Kayak, Sky Scanner & CarTrawler

Benefits of listing your rental fleet in Travel Networks such as Kayak, Sky Scanner & CarTrawler

Car rental businesses are a part of the fast growing travel industry, it has been estimated that the global car rental market is expected to reach approximately USD 124.56 billion by the year 2022. However, car rental companies cannot only rely on global economic growth for successful revenue, many other strategies come into play, and one such strategy is Travel Networking.

Listing your company with Travel Networks can benefit you by bringing in more business and, that is what we at Navotar focus on. We have partnered with CRX – a booking engine – which will allow you to advertise your inventory globally with the click of a button while being able to manage all Network Channels within one system.

CRX in turn is integrated with International Network Sites such as KAYAK, Sky Scanner and Cartrawler, therefore, rental agencies will be able to access reservations made from these Travel Network sites which are directed via CRX to their systems.

This service is offered by the Navotar Car Rental Software to customers willing to list their company with a Travel Network site. The benefits that come with utilizing this solution are:

  1. Less marketing cost with higher reservations!

Running your own car rental website is quite expensive and you have to keep track of everything i.e. SEO, handling social media accounts, keeping track of reservations, communicate with clients etc.

However, if you list your company with KAYAK, Sky Scanner, and Cartrawler, these websites will handle the marketing and direct reservations towards your company without much hassle as they are directly linked to the Navotar Car Rental software.

This allows renters to be directed to your agency’s website with ease and your company will be able to receive more reservations for a lower marketing cost.

  1. Using Travel Networks will make sure that your vehicles are 100% utilized!

Just having a website for your car rental company is not enough to maintain and keep your business running! You need to use other modes of marketing and promotion in order to get clients to book your vehicles and that is exactly what Travel Networks do.

Listing your business on these sites can ensure that your vehicles are 100% utilized as they handle everything from marketing to reservations. All reservations made through KAYAK, Sky Scanner, or Cartrawler are then sent through to the Navotar Car Rental Software which will help you manage these reservations methodically and efficiently.

If you are a start-up business, opting for Navotar’s car rental software will greatly help boost your business as it is linked with Travel Network sites online and, make your company more visible as they are proficient in marketing.

  1. Additional Benefits

KAYAK, Sky Scanner and, Cartrawler provide additional benefits for renters and offer a customized service. These sites are highly trusted sources and many people make bookings through them, therefore listing your company with these networks will be highly beneficial in expanding your business.

 

Navotar, the leading Car Rental Software provider around the globe is now integrated with leading travel websites such as Kayak, Sky Scanner and Cartrawler. All the vehicles which are managed in Navotar Software can be displayed in the travel networks hence you shall get the reservation right to the Car Rental Software itself from the travel websites! It’s less hassle. Contact sales@navotar.com to give it a try!

How to Market a Car Rental Company on Instagram.

How to Market a Car Rental Company on Instagram.

Many rental companies completely overlook social media when building a marketing strategy for their brand – but social media is the best platform to promote any business. The first thing that may come to your mind is Facebook and Twitter, but these platforms are outdated in comparison to Instagram.
Instagram is one of the biggest and most popular social media platforms present today. There is an estimated 800 million active users every month, and most of them are Millennials. Younger generations spend most of their time going through their Instagram feeds and Millennials are known to do thorough research before deciding to make any purchase – which is why it is extremely important to market your car rental through Instagram.
Instagram’s network allows you to reach a wider audience – and that is exactly what we at Navotar aim to do. Navotar the leading Car Rental Software provider and Car Rental Marketing Strategist ensures that your company gets higher rankings on search engines, which can increase your bookings by 70%. Auto rental marketing is one of our specialty and we are dedicated to taking your company higher – with proven results!
So how can you market a car rental company on Instagram? Keep reading to find out.

  1. Frequent Posts
    If you want to maintain consistent engagement with your audience it is important to create posts as frequently as possible.
    Consistent posting means your posts will appear on your followers feeds often and this way they will be aware of when your next post would be up – which will result in frequent engagement.
  2.  Quality Content
    Make sure the images you use are of high quality, this is another way to ensure that people will like your posts and you will get more followers. It is also important to not limit your posts to photos only, post videos as well – these can be more informative and show the audience exactly what you are promoting without them having to read a lengthy caption below a photo.
  3.  Ads
    Instagram has a very convenient system for advertising which is easy to use, so make use of this option as much as possible.
    It allows you to target a specific audience and can easily increase engagement for your account. You can choose to create photo ads, video ads or, carousel ads (multiple photos and videos in one post). These ads will appear as stories or as posts on the feed.
    Since Instagram is owned by Facebook, they allow you to link both accounts, this way you can easily manage an advertising campaign without any hassle.
  4. Communicate
    The best way to engage with your audience is by communicating with your audience.
    Keep track of people’s comments on your posts – like and reply, make sure you reply to any direct messages in your inbox – these can be potential customers. Having good customer support is important even through a social media account.
    This will also help you learn more about your customers and what they are interested in about your company and services. This insight can greatly help you improve upon your business and ensure that your customers get the best service.
    Encourage customers to post photos of the car they have rented and repost these on your account, this shows that your company is reliable and that your services are great – leading to more likes and follows.
  5.  Social Media Influencers
    Influencers are trending in the world of social media, and they have many followers. Collaborating with an influencer can help promote your company instantly and garner a bigger following.
    Look for influencers who have an interest in cars and are willing to work with you and promote your company. The lifestyle that these influencers project is important so collaborate with people you think will represent your company well.
  6.  Hashtags
    Hashtags are very important when it comes to using Instagram. Keep track of the latest trends in hashtags within the car rental industry and use these hashtags on your posts. This will increase the reach of your content and ensure that the target audience is people who are specifically interested in what your company has to offer.
  7.  Hire a Digital Marketing Consultant
    If you want to ensure that your company account has maximum engagement then hiring an expert will be your best option.
    Digital marketing consultants like Navotar focus on SMM (social media marketing) to increase web traffic and market reach, to help your company stand out from the rest and be easily accessible to potential clients.

How can a chatbot help your car rental company?

With over 3 billion people using the internet worldwide, today’s economy has become largely digital. Having a strong online presence, such as a company website or active social media account, is now integral to the success of businesses in most industries. It can speak to the legitimacy of a brand, as well its regard for its consumers.

With the average user spending 50 minutes a day on Facebook, the platform has become a popular marketing tool. Businesses can maximize their potential by establishing an online ordering system within the platform. A popular option in the car rental industry is the use of a chatbot, which allows car rental companies to target customers who prefer booking vehicles online over in-store or through the phone, often because it suits their fast-paced lifestyle.

Reserving vehicles via a customer service representative over-the-phone or in-store can be inefficient. You aren’t always able to provide service available all around the clock, a busy day can result in long wait times for service and miscommunication is inevitable.

Developers at Navotar, the leading car rental management solution, have come up with their own fast, flawless, and innovative live chat solution that doesn’t require a customer service representative behind the screen. Navotar’s chatbot uses the latest AI technology to facilitate car rental bookings through Facebook messenger or your website, allowing you to spend less time taking orders and have your business running at all times. Booking through chatbot takes less than 5 minutes and involves only a few essential short questions including date and time, pick-up and drop-off location(s), and customer contact information. Customers simply have to choose from options integrated within the bot, and then their booking will be sent directly to your rental management system. Bookings are updated in real-time, reducing the occurrence of double booking.

Chatbot serves to reduce your workload, and ultimately improve the efficiency of your business. With perks like faster booking times, 24/7 service availability, and a wide-ranging customer outreach, why not integrate Navotar’s chatbot in your online presence.