Luxury Car Leasing Market Growth

Luxury car leasing provides access to desirable cars at an affordable rate that can otherwise be very expensive if purchased. Many people opt to rent a luxury car as opposed to buying one as it is more economical; since maintenance and handling are mostly managed by the rental company. Luxury car rentals also act as a great solution to business travel as most business-related travel requires luxury grade cars.

An estimate of 12.6% CAGR has been forecast between the years of 2019 – 2026 for the luxury car market. In 2016 the luxury car rental market was worth approximately $10 billion globally, with North America being a key player representing 50% of the global market, with Europe being the second contender with 29%.

By the end of 2022, it has been forecast that the luxury car rental market will be worth approximately $22.5 billion globally. Over the next five years, the worldwide market of luxury car rentals is expected to grow at a CAGR of ~20.0% and will reach a whopping 34000 million USD in 2024.

However, the luxury car rental market has been affected by the global COVID-19 pandemic. The pandemic has affected production and demand, which also led to supply chain disruptions within the car manufacturing industry that in turn has hurt the car rental industry. However, pent-up demand after lock-down is contributing to the recovery of the overall car rental market.

Due to previous lock-downs and self-isolation initiatives by the government, many rental companies have been affected. However, with many states in the U.S. going back to normal the rental market should improve as more and more people are traveling for work from state to state. Also, many countries are lifting travel bans and opening their airports to welcome tourists, increasing the demand for luxury rental cars.

Do you manage a fleet of luxury cars, and has your business been affected by the COVID-19 pandemic? If so, you will require a strong marketing strategy to get your business up and running. Visit the Navotar website for more information on how to improve your business.

Navotar’s guide to car rental marketing that can save you money

Any business needs a solid marketing strategy that will help propel it ahead of its competitors. In this digital day and age marketing has gone through many changes. Representing your company at conventions, through brochures, and TV ads are in the past. It has been replaced by digital marketing. But, that does not mean just having an active Facebook and Instagram page, it is a lot more than that.

However, marketing can cost you money, but there are enough and more ways you can easily market your brand. That said you should know that marketing is a worthy investment, no matter the cost. If you are a start-up business owner, and you need a low-cost solution for your company, the following tips can help you. You don’t necessarily need to hire a marketing agency or specialist for your company’s marketing as long as there is consistency, and you understand your clientele.

  1. What is your elevator pitch?

Starting with something very simple but crucial – how you portray your company will determine who your clientele would be. A simple, straightforward, detailed summary of your brand and services provided can easily attract the right customers. People want to know what they can get and how to get it, so a good elevator pitch is imperative.

You should describe:

      • Products available
      • Types of services provided
      • Is your fleet diverse,
      • What makes you different from the rest
      • Quality
      • Price point

This will give a clear idea of what your company stands for and what you have to offer.

  1. Social media

It’s free and in the palms of your hands! Social media is a great tool for marketing just about anything. The go-to marketing strategy is email marketing, however, people rarely open product marketing emails. This is where Facebook and Instagram come in handy.

You don’t need an expert to handle your company’s Facebook page in the beginning. Set up a business account and make regular posts of your services, and run promotions. People spend a lot of time going through their Facebook wall and almost everyone rents vehicles so your ad is bound to pop up.

Instagram is a marketing hotspot, and just like Facebook, it is quite easy to manage posts and promotions. The key is regular posts, at the same time. High-quality photos/images are a must and keep captions short and to the point or direct them to your company website for more details.

Keep your customers updated with interactive stories and good quality IGTV videos. All this can be achieved with a good smartphone camera – you don’t need a professional videographer or content creator.

  1. SEO (search engine optimization)

Have you wondered how certain company websites keep popping up at the top of the search results all the time? That is because of good and thorough SEO practices.

Want to see your rental company website at the top of the search results list? Creating a blog will help with that. Keep the blog regularly updated with a weekly post. Look for relevant and trending topics and use popular keywords.

A blog post of 200 – 300 words would do the trick. You can also promote your products and services as potential customers can get a more in-depth idea of your business and what it has to offer.

  1. How to gain trust and loyalty from new and existing clients

Loyalty and trust amongst customers can help promote your business, but it is a two-way street. Be thankful to all your customers, especially repeat customers. Small gestures like sending a birthday card or a thank you card to loyal customers can make a difference and show that you care.

Offer complimentary services for repeat customers, such as a discount or a surprise upgrade. Keeping your current customers happy creates a good reputation; it is free advertising as these customers will most definitely recommend your services to other people.

  1. Collaborations and competitions

Collaborations and competitions are great ways to stay engaged with your local community. Collaborate with another company or social media influencer to promote a new service as they will bring in their client base. You can even host a competition/ giveaway. Do this is a great way to promote your business and garner in potential customers.

The time, energy, and money spent on marketing are never a waste. Independent car rental businesses will benefit from this guide and see good results. The convenient way is to hire an expert or a marketing agency that can be pricier but effective.If you want to learn more about expert fleet-management services, check out Navotar’s “New-To-The-Industry Start-Up Package”. We will customize the service to fit your fleet!

 

What are you waiting for? Go ahead and plan that Facebook promotion!

Good luck from all of us at Navotar!

 

Tesla Model 3

Tesla introduced the Model 3 sedan in 2017, and as of 2020 is the best selling electric car in history. The standard version was marketed as a family car and after it’s unveiling in 2016 received a whopping 325,000 online reservations. The Tesla Model 3 has proven to be an incredible car and the pathway to an eco-friendly and safer future for car owners.

The Tesla Model 3 is one of the most innovative cars in the world and has many features, let’s take a look at its performance and other features.

Performance

The car can reach 0-60mph in 3.2 seconds! In December 2019 Tesla released an over-the-air software update to boost acceleration and performance, they are the only car manufacturer able to do remote updates for car performance. The car can reach a top speed of 162mph, with a Dual Motor AWD that controls traction and torque in any weather condition.

The Tesla Model 3 has 20” Performance Wheels and Brakes with a lowered suspension that allows total control. The carbon fiber spoiler provides stability at high-speeds, all these features allow the car to reach 60mph in 3.2 seconds.

Range

The Tesla Model 3 allows for a range of 322mi on a fully charged battery. Charge overnight and wake up to a fully charged car! No more visiting gas stations, there are 17,000+ Superchargers worldwide. You can recharge up to 172mi in 15 minutes at any Supercharger location.

Saftey

The car structure is a mix of aluminum and steel, designed for maximum strength in an event of a crash. Tesla states that the Model 3 can resist even 4 times its mass and that during the crash test it’s glass roof did not shatter.

Autopilot 

The car has a state of the art autopilot feature which operates with the help of forward-facing radar with a range of 160m that provides a long-range view of any distant objects and 12 ultrasonic sensors which detect nearby cars preventing a potential collision.

Interior

The car comes with a 15in touch screen that gives you access to all driver controls and you can use your smartphone as a key. The car uses over-the-air software updates to introduce new features that will improve functionality and performance.

If you are looking to invest in an EV then the Tesla Model 3 is a worthy investment. It is innovative, eco-friendly, and safe.

Navotar would like to wish our readers good luck in all their endeavors!

 

Car rental website design ideas

We discussed how to create a website for your car rental business, but the design aspect is just as important as the functionality of the website. Here you will find what design elements should be incorporated to make your website eye-catching and easily accessible to customers.

Your website should be able to easily present the activity on the website, things like button placement, links, menus are extremely important in making sure your business runs smoothly. In today’s world digital is the way forward for any business, so let’s see what design ideas you can include for your car rental business.

Structural layout

It is important to understand visual hierarchy when planning out your website. How many websites out there have multiple buttons and drop-down menus cluttered all over, you don’t want your website to look like that.

It is all about position, sizes, visuals, and contrast. You want the visitor’s eye to go to the right place and that is done by placing important features on the top of the page for example and placing eye-catching visual content along with text and other elements surrounded by whitespace instead of being clustered together.

If done correctly it will guide a visitor’s eye through a series of messages and finally to the call of action.

Length of the page allows better engagement

Think about how tall you want your first page to be, have as much information on there as possible (without clutter) as that means your potential customer doesn’t have to keep clicking elsewhere to get to what they want. This will help increase engagement and keep the visitor’s attention where you want it to be.

Minimal is the way to go

As shown by research findings, minimal designs with more white spacing were perceived as beautiful by website visitors. Keep things simple and use elements like color, button placement, and headings simple and classic.

You want your potential customers to easily find your services, and engage with the website as quickly as possible instead of wasting time looking for the right menu and reading through a lot of jargon before being able to place a reservation.

Stick to the standard layout

More often than not, people assume that doing something entirely different would bring in more visitors and increase engagement on their website, however that is not the case. Simple and standard always work best.

Follow the standardized layout structures, for example, the logo should be placed in the top left corner, main navigation within the header, call to action at the top, social media icons in the footer, etc. This is because visitors to your website instinctively know where to look, as almost all websites on the web follow this layout.

Evidence and proof

An important tool for car rental businesses is to include customer feedback, and other companies you may have collaborated with, such as credit card companies for example. This shows potential customers that your business is reliable.

Add as much social proof as possible, but don’t create a separate testimonials page. It is better to add these on your service pages, carefully place them where it will easily catch the customer’s eye.

 

2020 web design trends

Designing a car rental website may be tricky, however, the following trends may help boost your business.

  1. Micro-interactions

These allow the user to have a surprising human interaction with your site and services. Things like a little beep when a page refreshes, a notification ping, hover and scrolling animations, etc. Incorporating some of these to your website will help make it look and feel smarter to the user, as well as allow them to be involved in your site.

  1. Solid frames

Minimalism is a rising trend in design, and having a solid white frame around certain elements will help them stand out to users.

  1. 3D elements

Adding 3D elements to your site will make it look more immersive and interactive to the user. And this would work well with car rental websites.

  1. Dark mode

This is probably an era-defining design aspect, and is on the rise, with Instagram and Twitter also allowing users to use dark mode as a visual option.

  1. Minimalistic navigation

Drop-down menus and website buttons are soon becoming very minimal and this is the way to go if you want to be on-trend.

The overall trends are shifting towards futuristic design styles, with 3D becoming a major trend in design as well incorporating AR Technology into apps and websites, your options for creating a unique yet functional, user-friendly website are endless.

Just keep things simple but innovative, whilst also remembering to make it convenient for your future customers. Will you be incorporating any of these ideas for your website?

Looking for the right team to work on your website? Navotar specializes in state of the art, innovative web design solutions for car rental businesses. For more information visit our website www.navotar.com

 

How to get free coupons this holiday season

 

source:https://www.helponclick.com/blog/checklist-are-you-ready-for-the-holiday-season

The holiday season is closing in and everyone is planning to visit family or even go on vacation. If you don’t own a car the next best option is a rental and the best part about renting over the holidays are the offers!
If you are wondering how to get access to discounts and coupon offers, keep reading because Navotar has got you covered!

1. Hunt for offers

Keep track of holiday season discounts and coupons. Activate notifications from car rental apps or check their websites for offers. Most rental apps may also use discount codes, so be sure to use those as well. If you are a frequent user you will be eligible to receive exclusive discounts on rides – the more you book the more you save!

2. Loyalty rewards programs

Joining a car rental company’s loyalty program comes with a lot of perks! You will be able to enjoy extra privileges, and if you are a frequent customer it is fully worth taking a few minutes to sign up.
Most car rental companies will record your preferences and then customize offers and privileges for you! You will be notified of the availability of cars an hour or two prior, they also offer reward points that are redeemable for a free ride or discount on a certain car model, and you will also be able to easily upgrade from one car model to a better one.
Fun fact: many loyalty programs allow you to carry over your status from one to the other. So if you have reached the highest status in one, you can easily transfer that status to a different program.

3. Price aggregators

The best way to check for deals is on sites like Kayak and Skyscanner that will show you prices of different rental companies – be it for luxury cars or good handy SUVs. These sites allow you to compare offers and see which ones are best suited for your preferences.
These sites may also offer discounts for the holiday season, so be sure to keep a lookout for those.

4. Credit-card deals

Look out for offers from your credit card. Certain credit-cards will have deals with rental companies and offer discounts for customers during the holiday season.

5. Pre-pay offers

Pre-paying is anyway a cost-effective way to book a rental, however, during holiday seasons companies may have pre-paid offers – so keep an eye out for those!

6. Early bookings

If you are planning to visit family over the holidays, it will be best to do an early booking as rental companies offer discounts. This is a great way to save up on some money and also be prepared!

Hopefully, these tips help you save up more for holiday treats! Will you be booking a rental this coming season?
Navotar wishes you a happy holiday and a safe ride!