We are number 1 for car rental software on Google

When you type in a search term on Google, it shows ten results on the first page. So, if you type ‘car rental software’ in the Google search bar, Navotar will be the top result!

See for yourself by following this link: https://www.google.com/search?&q=car+rental+software

Navotar’s website shown as the first search result on Google is a testament to our very well managed website and good SEO practices. Good SEO is a defining feature as to why we are ahead of our competitors, we keep up with keyword trends and keep our site up-to-date.

We extend this work ethic to our customers as well, any business that chooses us as their digital marketing and software partner is bound to rise above their competition. We know the best way to direct traffic to your website, SEO will help your website list higher up the search results ranks of Google. Once your website is on top we can also make sure that it remains there.

Apart from SEO, we also offer website design and development. Navotar also handles social media marketing, logo design, and, content writing for car rental sites. Our marketing strategies and website development cater specifically to businesses in the rental industry.

We also offer an optional reservation plug-in for rental business owners that allow their customers to make reservations online. Navotar designed websites are mobile-friendly, another reason as to why more people will visit your site.

Want to learn more? Head over to our website at Navotar Inc.

Partner with us to see your website as a top Google search engine result!

Intelligent Vehicle Monitoring System for Fleet Managers

What is fleet monitoring?

It is a method used to monitor vehicle status, location, and, driver behavior typically using GPS tracking devices. The dispatched vehicles are tracked in real-time, providing vital information to fleet managers that can help them manage their fleet conveniently and securely.

How does it work?

The GPS tracking device will be equipped on every vehicle, it uses a built-in cellular or satellite connection to transmit data to the fleet manager usually through a secured internet server/ cloud from where the fleet manager can access it from a website. Recorded data is usually transmitted every two minutes, but this can be adjusted according to your preferences.

Fleet managers can retrieve information on;

  • Vehicle health – such as engine status, fuel consumption, sensor alerts, etc.
  • Real-time vehicle location usually displayed on high-resolution maps which can pinpoint where all your vehicles are at any time
  • Driver behavior i.e. hard braking, vehicle speed, rate of acceleration, traffic data, etc.

There are many fleet monitoring devices and software available on the market, what you choose solely depends on what your requirements are – it can vary between different vehicle types, climate, and environment, states etc. Therefore it is important to look at as many options as possible before deciding on the best one for your business.

How can fleet monitoring help your business?

Monitoring your fleet will give you all the information you need to see where your business can be improved upon and to maintain excellent service. You can easily make sure that your business is profitable as you can witness both the present and the past of how your services have been, this is a sure-fire way to improve customer service as you can make sure everyone is happy. Real-time tracking allows you to detect any problems with customer safety and driver behavior.

You can easily manage fuel costs and re-route journeys to benefit both you and your customer. It is shown that there is a major difference in fuel consumption in companies that utilize a smart fleet monitoring system over those who don’t. This allows you to run a profitable and healthy business.


Planning on using a fleet monitoring system for your rental business? Then Navotar has got you covered. The Navotar GPS integration system allows you to manage your fleet from the palm of your hand. With real-time tracking of vehicle location, driver behavior, remote power off, mileage tracking, and other features you will always be one step ahead. You can easily access the monitoring system as Navotar’s GPS system is integrated into the Navotar Car Rental Software.

Visibility is important for any business, so why limit yourself when you can use a fleet monitoring system to help you keep track of your fleet? Get your free demo from Navotar today and experience innovative and convenient rental fleet management.


Can the auto industry recover from the covid-19 pandemic



The Coronavirus outbreak has affected the world socially, politically, and economically. This has lead to many industries taking a fall within the first few months of this year, from retail to finance industries, everything has been put on hold. But what is the impact on the auto industry?

It was shown that auto sales in China fell by 80% in March, where the COVID-19 pandemic originated from. The U.S. was also affected by factory shut-downs as well as temporary or indefinite halting of rental and taxi services as they mainly depend on airport reservations/ pickups which have reduced due to certain countries shutting down their airports.

However, there is a certain way in which the auto industry is still active i.e. customers opting for rentals over public transport. Therefore there is a demand for rentals in certain parts of the world which means that one part of the auto industry can still survive. However, car manufacturers will be largely affected as there will now be a large flow of rental cars entering the used car market which means most people will opt for them over brand new cars.

Car manufacturers may still have hope if they use good marketing tactics to encourage customers to purchase their vehicles. Automakers in the U.S., such as Ford and Chrysler have introduced such incentives by reducing the purchase rate for new cars and offering 0% finance rates to customers during this time.

Many rental companies are even taking initiative to assure customers’ health safety like the German company Starcar which promises clients that the rental is disinfected after each ride. Other companies like Europcar are opting to promote their home delivery services (the rental is delivered to the customer’s home and collected after the renting period). Therefore, many solutions exist in which rental companies can contribute and still bring in revenue during a time like this.

As of April, it has been shown that auto retail sales in the U.S. are starting to recover since their decline in March. This may only keep improving but at a slow rate as in the immediate aftermath of the pandemic, it will take a while for people to go back to their normal lives. Health and safety would still be a priority therefore auto manufacturers and car rental businesses will have to keep operating with caution.

Self-Drive Car Market Report



Along with the advent of IoT, the self-driving car has also entered the market – not a thing of the future anymore. The global self-driving market was valued at 54.23 billion USD in 2019 and is predicted to garner 556.67 billion USD by the year 2026. The industry also registers a CAGR of 39.47% from 2019 to 2026 according to reports from Kenneth Research and Allied Market research.

Self-driving cars are also known autonomous cars or driverless cars, use a range of sensors, cameras, radars, as well as artificial intelligence (AI) to achieve this once impossible feat. These combined, further go on to monitor a 60-meter range around the car and form an active 3D map of its current surroundings. To be a fully functional self-driving car, it should be able to travel between destinations without any human intervention.

The autonomous car market is organized according to the level of automation, components, application, and region. Based on the level of automation the market is segregated into Level 1, Level 2, Level 3, Level 4, and Level 5. Component is segregated to Hardware, software, and service.


Important growth factors

  • Acceptance by various governments worldwide expected to increase growth of industrial uses of autonomous cars by 2023
  • Development of smart cities
  • Increasing number of road accidents – self-driving cars may reduce accidents
  • Advancements in technology
  • Increased demand for automation
  • Rise in mobility as a service (MaaS) sector (switching from ownership to MaaS)
  • Rise of automation in the automotive industry
  • Connected cars using IoT – can solve traffic congestion
  • Demand for luxury cars

Improvement of road and pedestrian safety along with governments that are supportive of self-driving cars will have a major positive impact on the market by the year 2026. Technological advancements are also a main contributor to market growth as of now, and will only see further improvements.

Negative impact

However, other factors like high cost (assembly, technology updates, and maintenance), threat from hackers, may hinder the growth of the self-driving car market. If proper precautions and regulations are undergone these should not have a major negative impact on the market.

If you want a more in-depth look at the market, both reports are available for download from the following links:

Kenneth Research: https://www.kennethresearch.com/sample-request-10009639?utm_source=Market-Watch&utm_medium=Avi

Allied Market Research: https://www.alliedmarketresearch.com/request-sample/4649

With the car rental industry getting more tech-savvy each day, any business owner should consider online business strategies. Little things like automated reservations, online customer service, and real-time car status are extremely important to run your business conveniently.

If you are looking for state-of-the-art IT business solutions, Navotar is your best bet!

Head over to our website for more information and to get a free demo of our fleet management software.

Rental Industry Market Report



As shown by market reports from Grand View Research and Allied Market Research the global car rental market was valued at 78.7 billion USD in 2018 and 122.6 billion USD in 2024 respectively. Grand View Research estimated a CAGR of 7.9% over the forecast period of years 2019 – 2024. Many factors have been found to affect the growth of the industry – booming travel and tourism industry, technological trends, sustainable business strategies and many more.

Keep reading for an overview of the forecasts for the industry in the upcoming years.

Overview of the forecasts

Travel and tourism

There is an upward trend in travel and tourism globally, with people spending more money on trips abroad and also traveling for business more, this is directly affecting the car rental industry and driving it. This is especially prevalent in growing economies, along with a growth in road infrastructure; the car rental market will grow exponentially.


The ever increasing global market for smartphones is propelling the rental industry. Smartphones allow access to activities once done on a PC from the palm of your hand; this has helped in creating a positive shift in car rental experience for customers. Apps have allowed easy access to the services of rental businesses, companies such as Uber, Sixt SE, and Avis have incorporated this facility to their businesses.

Value-for-money car rental services

Many small businesses are now implementing this scheme as it helps strengthen their online presence, helping to widen their customer base. Low-cost services are a great way to market your fleet and gain more reservations; this is best aimed at the leisure market as tourists are always looking for a bargain.

Electric vehicles

The trend of including electric cars into the fleet is fast picking up, and a lot of key market players like Hertz and Enterprise Rent-A-Car are implementing this. With the growing concerns over the environment and the effects of global warming, introducing electric cars to fleets show potential customers that the business supports sustainability and is conscious of environmental causes.


With technology trending on a daily, it is expected to boost the car rental industry over the period forecasted. With car manufacturers and car rental companies utilizing the many benefits of IT, customers are privileged to access improved services. Online booking facilities, automated online reservation, and car information, app integrated websites, etc., will open up more opportunities for rental businesses.

Innovative tech solutions such as IoT and telematics are key players in helping the car rental industry boom. Incorporating these into rental businesses have shown a rapid growth within the market.

Vehicle Type

Economy level cars were shown to dominate the market in 2018 at a 30.0% revenue share and will remain so over the forecasted period. Due to their compact build and cost-effectiveness, economy cars are constantly preferred for airport and intra-city traveling. It was said that airport travel revenue exceeded 35.5 million in 2018 and is expected to keep growing. Therefore many car-rental businesses have offices in and around airports.

Executive-level cars are the preferred medium of transport for corporate customers as they offer the perfect mix of sophistication and cost-effectiveness. Executive cars are expected to show the fastest growth within the forecasted timeline, due to the rise in business travelers across the globe. This is a rising trend in developing countries and is the main reason behind the market growth.

Due to an increase in leisure tourism SUVs and MUVs are also expected to experience growth in the coming years. SUVs are a common pick amongst travelers due to their ample space, as well as passenger and luggage capacity.

Luxury cars are popular in the Chinese and Indian markets, however, they have already reached maturity in developed countries – U.S. and U.K.

Regional Insights

North America is heading the market with a revenue share of 50% in 2018 and predicted to dominate the market for the rest of the forecast period. The region is seeing an increased number of business trips, both local and international. Due to consumers’ rising preference towards rental cars and the presence of prominent service providers within North America such as Avis Budget Group, there will be an expected acceleration of revenue generation.

The Asia Pacific will be the fastest-growing regional market, expected to show a CAGR of 8% from 2019 to 2025. Over the past few years, the region has experienced economic growth and enhanced road structure. There is also a rising availability in luxury vehicles, which is currently providing a major boost to the rental market within the region. Much of the market revenue is generated from low-budget vehicles due to their cost-sensitive economies. It is also predicted that the self-driving trend will gain more traction within the coming years.


Tech is the main contributor to market growth as of now, and will only see further improvements. Innovation plays a key role in any business and it can only benefit the rental industry even more. If you are looking for state-of-the-art IT business solutions, Navotar will be your best bet!

Head over to our website for more information: www.navotar.com