With over 3 billion people using the internet worldwide, today’s economy has become largely digital. Having a strong online presence, such as a company website or active social media account, is now integral to the success of businesses in most industries. It can speak to the legitimacy of a brand, as well its regard for its consumers.

With the average user spending 50 minutes a day on Facebook, the platform has become a popular marketing tool. Businesses can maximize their potential by establishing an online ordering system within the platform. A popular option in the car rental industry is the use of a chatbot, which allows car rental companies to target customers who prefer booking vehicles online over in-store or through the phone, often because it suits their fast-paced lifestyle.

Reserving vehicles via a customer service representative over-the-phone or in-store can be inefficient. You aren’t always able to provide service available all around the clock, a busy day can result in long wait times for service and miscommunication is inevitable.

Developers at Navotar, the leading car rental management solution, have come up with their own fast, flawless, and innovative live chat solution that doesn’t require a customer service representative behind the screen. Navotar’s chatbot uses the latest AI technology to facilitate car rental bookings through Facebook messenger or your website, allowing you to spend less time taking orders and have your business running at all times. Booking through chatbot takes less than 5 minutes and involves only a few essential short questions including date and time, pick-up and drop-off location(s), and customer contact information. Customers simply have to choose from options integrated within the bot, and then their booking will be sent directly to your rental management system. Bookings are updated in real-time, reducing the occurrence of double booking.

Chatbot serves to reduce your workload, and ultimately improve the efficiency of your business. With perks like faster booking times, 24/7 service availability, and a wide-ranging customer outreach, why not integrate Navotar’s chatbot in your online presence?



Image Source – izmo studio
Social media has undoubtedly become an effective marketing tool for businesses in today’s competing economy. Snapchat and Instagram in particular have hundreds of millions of daily users, who consume an endless amount of advertising content every day. As a car rental company serving a niche market, it is important to be active and accessible on these platforms where potential customers are spending their time and being influenced. How can you use Snapchat and Instagram to market your services? You might want to consider the following methods:

Create a business profile

Snapchat and Instagram accommodate businesses on their platforms by giving them the unique opportunity to have a business account. This will allow you to post advertisements promoting your services, which will be visible to all users as long as your profile is public. Those who spend time beholding related content, cars in this scenario, will be more likely to see your ads. Having a business account is especially useful on Instagram, where you can add your business and contact details in your bio.

Keep your DMs open

An accessible business tends to be a more successful one. When your office is closed and/or telephone lines are busy, Snapchat and Instagram can act as great lines of communication between you and potential customers. If managed appropriately, it can even be an efficient way for customers to make bookings. Make sure you are encouraging your followers to send you direct messages and actively responding them!

Post consistently

Consumers are drawn to entertaining, and most importantly, active accounts. Posting consistently about exciting new products and services will keep followers engaged and aware of your brand. And if you’re up for it, posting the behind-the-scenes of your operations can improve your reputation as a business, showing that you are transparent and passionate about serving your clients. On Snapchat this is best achieved through Snapchat stories, and on Instagram, through Instagram stories, livestreams, and posts.

Have regular giveaways

One of the best ways to attract users to your profile, and get more followers, is to hold regular giveaways. These giveaways don’t need to be extravagant vacations to the tropics, but they should be substantial enough to get people excited. A great way to promote your business through a giveaway is to offer free/discounted services from your business, such as a free rental car for 24 hours. On Instagram, you can ask users to follow you, mention several friends in a comment and get them to follow as well, make them post/stories tagging your company, repost your posts, in order to qualify to win. This will bring you more followers, more engagement, and hopefully, more customers!

Get connected with the community

If you want people to be talking about your pages, whether it’s on Snapchat or Instagram, you must network with the community. You want to look for relevant figures in your area, as well as popular influencers on social media, who are willing to promote your product and can effectively reach your target market. For example, you might want to partner with local hotels and travel agencies, or key figures in the automotive industry with a strong social media presence, to do some social media blasts. You can get them to promote your products, services, giveaways, or even give them promo codes for their followers to get special discounts.

Image Source – Maserti of Kirkland

Are you thinking about starting a car rental company and don’t know where to start? Or do you have a pre-existing service and want to take it to the next step? While it can be a rewarding and profitable business, there are some critical factors that, if ignored, can inhibit success. Here are 5 tips for operating a successful car rental company:

1) Identify a niche market and build from there.

As a car rental company, you want to offer a diverse range of vehicles and services, but not so much that your customers are overwhelmed. Examine the specific needs in your community and identify the market you want to cater to. If you live in a vibrant, metropolitan city, you might choose to offer higher-end vehicles which would be suiting for upscale events. Once you’ve decided on your target market, you can begin building a fleet. Following this process will make fleet expansion significantly easier and allow you to focus on finding a good deal.

2) Organization is key.

Operating a car rental company comes with vast responsibilities that can be hard to stay on top of. Responsibilities range from tending to customer concerns, to maintaining your fleet, to taking care of accounting. Every successful company organizes the various aspects of their business in a car rental management software like Navotar. It allows businesses to track activities like daily check-outs/ins, fleet maintenance details, and management reporting all in one place. An all-in-one solution is critical to organizing your responsibilities, so you can focus on customer satisfaction.

3) Prioritize safety.

At the end of the day, your business is nothing if you cannot ensure customer safety to the best of your ability. A company with a reputation for renting out faulty vehicles is likely not to gain the trust of consumers. Maintaining your vehicles through regular inspections and scheduled maintenance like oil changes is part of your responsibility to your customers. Hertz’ 35-point inspection checklist is a testament to their diligence when it comes to vehicle cleanliness and safety. A car rental management system like Navotar can help you keep up with important maintenance appointments by providing reminders.

4) Make yourself easily accessible.

In today’s fast paced world, not all consumers have time to walk/call into a car rental company to rent a car. Sometimes it’s an emergency, sometimes they’re just busy. Providing a variety of platforms for people to rent from you, particularly online, benefits both you and your customers while increasing efficiency. An online reservation plugin or Chat bot like that of Navotar can facilitate the reservation process on your website or Facebook page can speed up the reservation process. One of the greatest benefits of conducting business online is that you can operate after-hours without a customer service representative present. An easily accessible business will always be a popular option.

5) Calculate your costs.

Vast responsibilities come with vast costs for car rental companies. Purchasing vehicles, maintaining your fleet, and fuel expenses are some of the many costs you will likely face. Remaining profitable is dependent on your ability to organize, track, and interpret your costs regularly, and to cut costs/spend money accordingly. Tracking how much each profit each of your vehicles is bringing you is especially important and is a function available within Navotar.

The LA Auto Show is one of America’s largest annual exhibitions showcasing a variety of trending, innovative automobiles from around the world. Hosted by AutoMobility, LA every year since 1907, the LA Auto Show exhibits over 1000 vehicles in an 870,000 sq ft space for the public. This year, the exhibition will take place at the Los Angeles Convention Center from November 30th, 2018 to December 9th, 2018. Exhibitors include Toyota, Tesla, Infiniti and Porsche to name a few.


You might be wondering what makes the LA Auto Show experience so phenomenal. Here’s what you can expect to experience this year:


Whether you’re an auto fanatic, car rental company, or simply interested in innovative technology, the LA Auto Show has something to offer you. It showcases a broad range of vehicles that can pique the interest of everyone from a car enthusiast to your average Joe. It’s going to be a show you won’t want to miss!


Car insurance can be hefty monthly bill that very well may never serve its intended purpose to you. However, insuring your vehicle before getting onto the road is part of your responsibility as a car renter. In the event of an accident, you could be either at-fault or the injured party. Depending on which insurance company and plan you go with, car insurance can provide relief by covering the costs of damage. Seeing as each insurance company’s plans vary, here are 5 key questions you should be asking yourself in order to select the best plan for you.

1) What type of coverage do I need?

Depending on the region in which you live, there may be a mandatory level of coverage all drivers must take on. Other coverage types to consider, include Collision Insurance and Comprehensive Insurance. Collision Insurance covers the cost of vehicle repairs, regardless of who’s at-fault. Comprehensive Insurance covers good for unavoidable circumstances, as it covers repair costs associated with instances like vandalism or parts theft. Both are optional and tend to cover physical damage only. You should also consider Bodily Injury Liability Coverage, Uninsured/Underinsured Motorist Coverage, and Personal Injury Protection.

2) How much is the deductible?

The deductible amount is how much you owe for repairs in the case of an accident. While it’s typically a small portion of the entire repair cost, you should consider your ability to pay the deductible when choosing a plan. Generally, low-cost insurance plans come with higher deductibles, and vice-versa.

3) Who is covered under the plan?

Make it a point to clarify who is covered under any plan, so you can loan your car to your family without hesitation.

4) What do I do in the event of an accident?

Understand your insurance company’s rules and protocol for reporting an accident, so you’re not left without support when you need it. For example, ‘Is there a 24-hour window within which you must file a claim?’

5) How could a claim or ticket affect my premiums?

Life happens, and you may find yourself at-fault in an accident or with an officer. The effect of a claim or traffic ticket on your insurance premiums can vary, but it’s important that you confirm exactly how high your premiums could get. Sometimes, higher insurance rates come with more leniency, while lower insurance rates may skyrocket in the case of a claim or ticket.

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