If you want to run a successful auto rental business then nothing should be overlooked. Every small detail must be taken into account, and one such major detail is your logo!
The company logo will decide how your business is presented, the ‘brand identity’ of your rental company will be represented by this logo. Most logos we see are hit-or-miss, but if you are thorough and know exactly how your business should be represented, designing the right logo will be a breeze.
What to keep in mind when designing your logo
- Simple and straightforward – you want the logo to represent exactly what the company represents and the service it provides (but you can take the riskier abstract route as well). Stay away from too many tiny details and too many colors that can make the logo look too crowded, keep things simple as possible.
- Hire a professional – a professional graphic/logo designer will know exactly how to help you design the perfect logo. Allow them to guide you through the process but make sure you tell them exactly what features they should add. DO NOT give too many ideas and keep the changes to a minimum as this may overwhelm the designer resulting in an ugly logo.
- Make sure the logo looks good on all platforms i.e.; letterheads, webpage, Instagram display picture, merchandise, etc.
- The logo must be UNIQUE to make it stand out from the rest. Resorting to just the name of the company or an abbreviation may not cut it.
How the logo helps your business
The logo is the identification of your business; a good logo can make a strong first impression. An aesthetically pleasing logo will stick in a customers’ mind and fosters brand loyalty! A well-designed company logo will remind the customer of your service and separates you from the sea of competition.
The logo will have a starring role in all your marketing material, and it will be the one thing the customer might remember the most about your business. Stick to modern designs, minimalism goes a long way, make sure you put in elements unique to your company and business name.
When building a business plan prioritize the logo design, if you are pitching your business to potential investors, their first impression will be made by the logo. Keep this in mind and use whatever resources at hand to create the perfect logo that represents your business and the services it offers.